How To (Successfully) Do Business With Italian Companies
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You are trying to do business with an Italian company, but they often reply late to emails – if at all. Their knowledge of English is at best confusing. You are transferred from office to office and never seem to … Read More

Machine Translation And Why You Want To Steer Away From It
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What is machine translation? Stay with me: Having your site or marketing materials translated is kind of like ordering a delicious meal for someone else. You’ve already enjoyed it (your home market content), and you know it is wonderful. So … Read More

How To Leverage Language For Your International Marketing Strategy
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“If you talk to a man in a language he understands, that goes to his head. If you talk to him in his language, that goes to his heart.” – Nelson Mandela I know, Nelson Mandela made it sound a … Read More